1. Introduction & Event Details
First of all, welcome to TicketCo! With TicketCo, you can sell tickets to your physical events and digital content all in once place.
We have put together this Hybrid Events Welcome Pack to help you get up and running with your hybrid events. In this pack, we take you through the whole process; from event set up, to seat maps, to digital content and season passes. Digital content involves either streaming an event, or selling tickets to a pre-recorded video known as Video on Demand. For more information about the distinctions between the two, head this way.
We have also created some complimentary video tutorials, which we hope will give you a good overview and get you started with using the platform!
Logging into TicketCo and setting up users
Once you have received your verification email and logged into our platform, you can start setting up other users on your account. You do not have to do this straight away, but it may be a good starting point.
You can do this by going to Organizer settings and then Managers. Simply select the yellow Create new user button. For a more detailed explanation, please check out this article.
You will find your company’s details registered under Organizer settings. These details will be published on your customers’ tickets, and ticket buyers will likely contact you on the email address recorded here. Please make sure that these details are correct. If anything needs changing, please see this document for further information.
For Video on Demand events, you will need to upload your completed video file under the Files tab found in this section. For more information about how to do this, see here.
Go to Events in the main menu, and then Create new event. The fields on this page should be fairly self explanatory, but if you require a more detailed guide, head this way. You can also hover over the small blue question mark symbols for help with each of the fields. We will highlight some important fields and tips here:
Title - Add your event name here. If you are planning a run of event and a combination of streams and VOD, then it is worth signalling this in your event title. Make sure you have decided on your naming format before starting. Tick Make event private - you can untick it later.
Image - Add a nice picture to customise your page. This image also becomes the square icon when used in iFrames etc.
Event description - Here is where you can add information about the game itself, as well as information about how your ticket buyers can attend or view the show. It can be useful to apply the correct paragraph format when adding text, as this helps Google's SEO when scanning for the correct H1, H2 information.
Restrictions & Waiver - This appears on the event page and on the customers’ tickets. Here is where you can note your refund/ticket exchange policy and any other restrictions.
Post purchase message - This gets displayed on the order confirmation page after a customer has bought a ticket.
Start at / End at - For a streaming event or a live match, this is the where you enter the start and end time of the actual game. If you are streaming your event also you will have access to the streaming key one hour before this, and your streaming channel will close one hour after the end time (so don’t worry if you overrun!). For a VOD event, these dates refer to when your audience will be able to view the video.
Categories & Tag list - These are used to help ticket buyers filter events on our main page. You can think of tags as a “keyword search”, so consider what your audience might be searching in order to find your event. Tags can also be used to filter events when it comes to iFrames.
Location - This is the regular name for the stadium/venue.
Street address - Note that for a digital event, this could simply be a general location e.g. London or Bristol. The street address will also define the time zone displayed on a ticket.
Now you can scroll to the top and hit Save. You can also use Preview to see how the event page is looking.
Next, head to the following article in this pack for help with setting up your ticket types and prices.
Does what it says on the tin! Once you are ready, you can publish your event. Note that once tickets have been purchased, you cannot unpublish, but you can still edit your event details and ticket types.