Ticket types and capacities
In this article we will explain how you set up your ticket types, prices and how to configure your ticket settings. To set up your ticket types, click the tab labelled Ticket types next to Event details.
What will you be selling?
This is the first question you will need to ask yourself. "Ticket types" refers to the various tickets and ticket prices that you want to sell. Normal examples would include (but are not limited to):
All of the above may differ in terms of price, availability etc.
What is your total capacity?
This is the next question you will need to consider. Understanding capacities is key when setting up your event, and you can think of a capacity as a limit on how many tickets you can sell. For example, if your venue has a capacity of 200, then you only want to sell 200 tickets, be them student, adult, VIP or otherwise.
Let's say you want to sell two ticket types: "Child" and "Adult". If you set the capacity at 200, and add both ticket types to this capacity, you will never exceed the set limit of 200. You could sell 100 of each type, 200 of one and none of the other, and everything in between.
This means that the amount of available tickets is limited by the capacity: having 200 of these two types will not end up with 400 available tickets, but up to 200 altogether of both.
- Click the Create new capacity button, or select Add if you cannot see this option.
- Enter the capacity name. (This name is only visible to you and not the customer).
- Enter a capacity limit.
- Click Save.
Creating ticket types
You can now create ticket types within the capacity. First, click the Create new ticket type (if you do not see this button click the Edit button on the capacity first).
This is the name of the ticket type which will be displayed on the event page and on the ticket itself.
This is used to categorise the product you are selling. You may be selling a ticket, or merchandise, or accommodation, and you should select the appropriate category for your product. For now, we will continue as if the category is "Ticket".
Here you can add an image for your ticket. This image will be displayed as a small icon on the page where the customer selects which tickets/items to buy, and it will also show when selling from the TicketCo app. If you are selling snacks and drinks, for example, it can be a good idea to add an image of the item.
Here you can describe what is included with the ticket, when the ticket is valid, and add any other relevant information. This text is displayed on the purchase page and also on the ticket itself. In the example above, we have used this field to explain the age restriction of the child ticket. Examples include:
- "Valid for children between ages 4 - 12"
- "Gives you access to the VIP area"
- "Student ID required upon entry"
How to use the item (optional)
This text is only shown on the ticket itself. That means that you can use this field to communicate a message to only those who buy the ticket. For example you can use this to inform the buyer about entry time, special offers, or how to exchange the festival ticket with a wristband.
Tags are only necessary if you use our API or Zapier integrations, or when using our Item Sharing feature. They are essentially used to filter data. If you are new to TicketCo, you can safely skip this field.
End Price Customer (required)
This is the price the customer pays upon ordering. We will never add fees or VAT on top of this price. The customer will always be able to see the total price throughout the purchasing journey.
Your Ticket Fees (required)
This is your ticket fee. If you choose to specify a ticketing fee, it will not be added on top of the price, but will be specified as a fee included in the price. Normally this is not necessary and you can leave this at 0.
Here you can specify the product's VAT level which will be displayed on your invoices. Just like the ticket fee, this will not be added on top of the price, but be recorded as a specification of the price. If you are unsure of which VAT level to use please consult with your accountant or bookkeeper.
TicketCo Fee (static)
We will automatically calculate the provision charged on your ticket type based on your price plan and the End Price Customer field. Please note that this field will display the TicketCo fee excluding VAT.
Available tickets of this type (required)
This is the total amount of tickets you wish to sell for this ticket type. Keep in mind that the capacity explained above will also limit how many tickets can be sold.
Max Tickets per order (required)
This is the limit of the amount of tickets of this type that the customer can buy in the same order.
Start of sales (required)
This field sets when this ticket type will go on sale. The default is that the ticket type will go on sale as soon as the event is published.
Stop sales (required)
This field decides when the sale of this ticket type stops. The default is that it stops whenever the event has ended (the date field you set on the event), but you can choose to stop sales earlier if desired.
Make upselling item (optional)
You can choose to make a ticket/product to be only available for "upsell". This means that once the customer has selected to purchase a connected ticket or item, they will be take them to another page asking them if they would like to purchase this item in addition. This is often used to upsell merchandise, food, programmes etc. Note that if an item is marked as an upselling item, it will not show on the initial event page.
Add time validation (optional)
A ticket will normally be valid from three days before the event start time up until the event has ended. If you enable this feature you can set a custom time for the ticket to be valid, although this is generally not needed.
Promo Code (optional)
Here you can create a promo code so that this ticket is only accessible for anyone with the code. For more information on promo codes see this article.
Sales Channels (required)
You can set where this ticket is available for sale. You have the option of selling through the app (POS), online on the event page (Web), in the back-end admin pages, and through the TicketCo Wallet app (Wallet).
This can be used to make tickets only available in specific channels. You might want, for example, expensive tickets to only be available on the door, and cheaper tickets to be available on the app. It is also a great tool for ensuring that complimentary tickets are only available for sale in the admin pages.
Once you have inputted all the relevant information, you can save your ticket type. Repeat the process until you have added all the ticket types you need. Once you have finished, click Save in the top right:
Working with multiple capacities
If you are selling tickets to multiple days, or if you are selling merchandise, food or hospitality as separate ticket types you might want to create these ticket types in a separate capacity. The reason for this is that you do not want every t-shirt sold to be deducted from the total number of available tickets.
If you are setting up a festival event, you might want to create a capacity for every day of the festival so that a Friday ticket does not deduct from the Saturday tickets etc. To do this, simply save the capacity you have set up if you have not done so already, and click the Create new capacity button. Then repeat the process above until you have added all your items. Alternatively, use the Copy button if you are creating capacities which will have the same/similar ticket types.
Once your ticket types are set up, head back to Event details. You can click on Preview to see how they are displayed on your web page. If you want to group or arrange your ticket types in a specific way, then check out this article. Once you are happy with how your event is looking, you can click on Publish and start selling!