Integrating your TicketCo sales with other apps in Zapier
In this article we will describe what kind of integrations and automations you can set up with the help of Zapier. We will also provide you with some example use cases along the way, and some guidance when it comes to setting up your Zaps.
What is a Zapier?
Zapier is a program which allows you to combine various applications in order to automate processes and workflows. This allows you to trigger certain actions once tickets are sold on your TicketCo account, for example, sending a follow up email to each purchaser after they have bought their ticket, or sending an update in your company's Slack account.
Each automation or integration in Zapier is known as a Zap.
You can access Zapier here, and you will need to have your own account to start creating Zaps. Accounts are free to set up and include some free Zaps and automations. For further information about Zapier's different price plans and what is included in each, head this way.
Common Zapier integrations with TicketCo
If you head to your user log in in the top right of the admin pages, and then head to Integrations, you will find your Zapier API key and a list of the common integrations as well as buttons you can use to implement them.
Selecting the Use this Zap button next to each of these options will open Zapier in a new tab, and will provide you with the template you need to start setting up your integration. Below is a description of these different Zaps.
TicketCo ➡️ Google Sheets
Add data from new transactions into a Google sheets file, as new rows. This allows you to automatically export data from your ticket transactions into a file, which you may then use for a variety of purposes. You could for example use this Zap to assign unique promotional codes to different transactions, which you can then automatically send to your purchasers. You might simply use this tool to provide any third parties or artists with information about your ticket sales
TicketCo ➡️ Mailchimp
Use new purchases in TicketCo to add subscribers to your mailing lists (audiences) in Mailchimp. Using this Zap allows you to add purchasers to your Mailchimp account, so that they later can receive marketing emails or a newsletter. When setting up the Zap, you will be asked whether to send the purchaser an email asking them to confirm subscribing, and in general, we recommend that this be activated.
TicketCo ➡️ Slack
Inform your company and colleagues of new purchases by integrating TicketCo with Slack. This means you can receive notifications and follow the progress of ticket sales on your event.
TicketCo ➡️ Gmail
Trigger automatic emails to be sent out to your purchasers once they have made a transaction. This Zap allows you to share important information with your purchasers e.g. if they should receive a promotional code once buying a certain ticket type or once they buy items to a specific event. You might also want to send your purchasers an email about the event program once they have purchased.
This Zap can be advantageous over using the Contact attendees feature, as emails will be delivered automatically to your customers once they have made a purchase.
TicketCo ➡️ SMS messages
Similarly to the integration with Slack, you can receive alerts regarding your ticket sales, but this time you can get them sent straight to your phone as an SMS.
You are, however, not limited to the above Zaps, and you can use Zapier to integration your TicketCo transactions with a variety of other workflows. In order to do so, you can simply search up the TicketCo app in Zapier, and use your API key which is found under the Integrations page.
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When setting up a Zap with the TicketCo app, the trigger will always be when a new transaction is made in TicketCo. You can use Zapier's filter options to specify if the Zap should trigger only when a certain ticket type or event is purchased. Here is an example:
In the above example, we have chosen to specify the event name, so that only transactions belonging to the event called "MyEvent2022" will be affected by your subsequent automation. You could achieve a similar result by using the event ID field, or item type field if you want to specify a certain ticket type.
Any other questions?
In general, Zapier works in a step-by-step way, meaning you can simply following the prompts in each stage when setting up your Zap, but if you need any further help, we suggest using Zapier's support resources.
In TicketCo support, we can help you the basic set up of the above Zaps, but if you need some assistance with setting up more complex workflows, we recommend speaking to Zapier's support team directly.