Getting started with branding Follow
You can use our Branding feature to white label and customise your TicketCo event page, subdomain and tickets. Getting your white labelling right can help you promote your organisation and your brand, so it's worth spending a bit of time on this.
Branding is a feature we will have to activate for you, so send us an email here and we will assist. Please note that it is currently free to use, but might become a paid feature in the future.
Those that use the feature most successfully tend to be those who have some experience in web design, graphic design and digital marketing. We therefore suggest that you contact someone with experience in these fields if you are unsure of your branding design.
Setting up branding
You will find this feature under Organizer settings, in a tab on the left hand side:
Select Create new branding.
You will be able to name your branding set up, and set it as the default branding on your page:
You can also copy the branding, edit, and delete it when you like. You may wish to have a few different branding setups, so that you have a default branding for the majority of your events, and then some specialised branding for a couple of specific events.
Event level branding
To override your default branding on your individual events, simply select the relevant branding setup under the Branding menu under Event Details:
This can be a very useful feature if you want to customise your branding to fit in with the specific theme e.g. a Christmas or Halloween event. If your event is an opening concert for a new album release, then you might want your event branding to coincide with the album design. Perhaps you have a new sponsor for the specific event, and want to incorporate their logos and colours into your branding. The possibilities are endless!
When setting up a new branding, you will see lots of options to customise colours, font and logos. If you are wondering where to start, and perhaps you just want to customise a few simple things, then here is our quick guide for where to begin. For a more thorough look at all the possible branding customisations, and supported file types, head this way.
Click images to zoom in.
a) Header Logo Image: The image displayed above your event details, found across all your event pages and displayed on your digital tickets.
b) Header Background Color & c) Footer Hero Background Color: Colours at the top and bottom of your pages, respectively.
d) Primary Foreground & Background Colour: The colour of the “Place your order” button, often contrasting to your header and footer colours.
e) Main Card Foreground Color: The background colour for your event description and image.
f) Main Background Color: Background colour applied to all pages; you could also use an image if preferred.
g) Main Label Foreground Color: Colour applied to obligatory text in purchase process e.g. “First name” “Last name”.
h) Main Font SRC: Font applied to all text on your pages.
i) PDF Header Logo Image & j) PDF Footer Image: Logos applied to your PDF tickets in the header and footer respectively.
It is worth doing some testing to see how the branding is looking for your end users. Navigate to your events, and then use the Copy link to event or Preview buttons under Event Details. You can always make changes to your branding if needed.
Remember that the mobile and desktop sites vary a little when it comes to branding, so check both!