Obtaining marketing consent from your purchasers
You can add a checkbox to the purchase flow in order to see if your ticket buyers would consent to receiving marketing information from you. This can be great if you want to send out information about upcoming events, future ticket releases and other products to your current customer base.
If you would like to implement this into your operations, please contact support to receive a quote for access to this feature.
In this help page we will look at:
- How the marketing consent feature works
- Opt-in versus opt-out
- Where and how to find the data
- Important information about marketing consent
How the marketing consent feature works
Once you have access to the feature, you will be able to customise how the marketing consent checkbox appears for the end users. You will find the customisation options under Miscellaneous within Organizer settings in the main menu.
Click Edit to adapt the settings of the marketing consent checkbox and the text.
Note you can add links to the marketing consent text if you want to refer the end users to any external marketing policy pages.
Opt-in versus opt-out
As you see below, you will be able to select whether the checkbox should be opt-in, opt-out, or the system default:
- System default: Obeys the default settings for the territory your account is in, which tends to be a disabled checkbox that needs to be actively selected by the end user. In general, we recommend using this option. As of January 2023, the system default for Norway, UK, Sweden and Ireland is opt-in.
- Opt-in: Checkbox is empty as standard. The checkbox needs to be actively selected by the purchaser.
- Opt-out: The checkbox is selected by default, so the purchaser may want to un-check it during purchase.
Remember that selecting the checkbox means that the end user agrees to the terms or offerings described in the Marketing consent text box. An empty checkbox means that the customer does not agree to the terms described. This is important because this will have implications for the way you phrase your marketing consent text. Let's look at an example:
"I agree to receive the newsletter and commercial information from [organiser name]."
Given that the System default is applied in January 2023 for a Norwegian organiser, (ie. status is opt-in), the checkbox next to this statement will remain unchecked until the purchaser actively selects it. Only those who have actively ticked the checkbox will have agreed to receive the newsletter and commercial information from the organiser.
If opt-out was selected for the same statement, then the end user would need to deselect the checkbox if they did not want to receive the newsletter and commercial information. That is to say that those who deselect the box do not consent to the text provided.
In short, remember to consider:
- The default status of the checkbox (whether it is opt-in or opt-out)
- What action this will require (or not require) of the customer
Connecting the marketing consent to your events
On your individual events, you will need to select the Enable Marketing Consent option in order for the checkbox to be applied to the purchase process.
Remember to click on Save after you choose to use this option.
Where and how to find the data?
Now you will want to see who has agreed to receive marketing information from you. The data is stored in your event report, so navigate to the event in question, select Report and then XLS.
In the column called "Marketing consent" (AI) you can see the answers provided by your customers. The column will be populated with either "true" or "false":
- TRUE: The checkbox is checked-in. It has been selected. The purchaser has agreed to the statement you inputted under Marketing consent text.
- FALSE: The checkbox is not checked-in. It has not been selected. The purchaser has not agreed to the statement you inputted under Marketing consent text.
Based on this, you will be able to extract a list of those customers who have agreed to receive information about your future events, ticket sales and other offerings. Note that marketing consent can also be extracted from our API.
Important information about marketing consent
The marketing consent is a feature can be used on some or all of your events.
Access to this feature must be requested, so get in touch for more information.
When setting up the marketing consent checkbox, you will need to 1) choose whether the checkbox will be opt in or opt out 2) provide the text for the consent and 3) activate the checkbox on your event.
To find who has provided marketing consent, you need to get the XLS report from the event and check the "Marketing consent" column. Remember the "false" and "true" values represent the consent, or lack thereof, to the text you have provided for this feature. It always has to be read in context.